Where should you advertise tutoring when you need students, have a small budget, and cannot spend every evening maintaining ten different profiles?
For a new UK tutor, a sensible starting shape is one relevant tutoring directory, one community or search channel, and one page where a direct enquiry can go somewhere. Which directory depends on your subject, on the fees families face, and on how much control you want over lesson arrangements.
This guide compares seven options: FindTutors, Superprof, Tutor Hunt, Facebook groups, Google Business Profile, Bark, and your own website. It also covers two changes that older lists still get wrong: Tutorful is closed to new tutor applications, and First Tutors has closed.
Everything below was assessed on published costs, UK relevance, entry restrictions and control over lesson arrangements. It is not a claim that one website delivers the most students, because no honest comparison can promise that. Teamlilit makes software for running tutoring lessons; it is not a tutor marketplace, so we have no listing to sell you.
Quick comparison: where to advertise tutoring services in the UK
"Free" needs care. A tutor might pay nothing to list while the family pays a monthly subscription to contact them. A platform might allow direct lesson payments and still require bookings through its system.
| Website or channel | What the tutor pays | What the family pays beyond your fee | Can you arrange lessons directly? | Best fit in the UK |
|---|---|---|---|---|
| FindTutors | Up to three free adverts, optional paid upgrades, no lesson commission | Student Pass, published at £19 a month | Yes, lesson payment is between you and the student | A directory profile with independently managed lessons |
| Superprof UK | Free to join and list, optional Premium for visibility, 10% only on lessons paid through Superprof | Student Pass at £39 a month, separate from lessons | Yes, private payment after the introduction | Academic, language, music and other specialist tutors |
| Tutor Hunt | Free registration, fee already inside the rate students see | Nothing extra: "displayed rates include our fees" | Depends on your account model; paying you directly does not end the booking obligation | Tutors comfortable with a platform booking process |
| Facebook groups | Free where the group rules allow promotion | Nothing | Yes | Local parent communities and subject groups |
| Google Business Profile | Free, if eligible | Nothing | Yes | Tutors who meet students in person, including home visits |
| Bark | Credits to contact a lead, "no commission, no hidden fees" | Your agreed fee | Yes, you contract with the customer directly | A capped test of paid enquiries |
| Your own website | Domain, hosting or builder, plus any promotion | Your agreed fee | Yes | Building a business that outlives any one platform |
Costs change, and a free profile guarantees visibility to nobody. Every fee above links to the platform's own page so you can recheck it before you commit.
Which channel should you start with?
Five questions. The result reflects how you teach and what you can spend, not a ranking of the platforms.
1. FindTutors: a directory that leaves the lessons to you
FindTutors lets a tutor publish up to three free adverts, one per subject or city. Its help pages are unusually direct about the money: "You keep 100% of what you earn. FindTutors does not charge tutors any commission", and "FindTutors does not intervene in the payment of lessons. All payments are made directly between the tutor and the student." Optional paid upgrades add visibility. FindTutors help
The family side is the part that gets misreported. FindTutors publishes an automatically renewing Student Pass at £19 a month for contacting tutors, cancellable at least five days before renewal. So the advert is free to you; reaching you is not free to them. FindTutors student terms
Worth a look when you want a listing that leads to lessons you arrange yourself. Start with the free advert before paying for placement.
Make the advert specific enough for a parent to judge fit. "Online GCSE maths tutoring for AQA Foundation students" tells a parent more than "Friendly tutor available for all ages". Only list exam boards you can genuinely teach.
Check before joining: the renewal terms on any upgrade, and how families are expected to contact you. A profile's discovery features and its payment arrangements are two separate decisions.
2. Superprof UK: broad reach, and two different prices
Superprof covers online and in-person tuition across a very wide subject range. Joining and listing are free: "There's no fee to join or list your services." An optional Premium subscription buys extra visibility. Superprof charges and payments
Two numbers matter, and they are paid by different people.
The Student Pass costs £39 a month, paid by the family for unlimited access to view profiles and message tutors. That is a subscription for contact, not for your lessons.
The 10% applies only to lessons you take payment for through Superprof's own system. Take payment directly and you keep the full fee. This is why "Superprof charges no commission" and "Superprof takes 10%" are both circulated, and why both are incomplete on their own.
Worth a look when you teach a defined specialism and want flexibility over how later payments are handled.
Check before joining: do not push private contact details into the advert or your first reply to route around the introduction. The terms restrict that, even though private arrangements are permitted afterwards.
3. Tutor Hunt: compare your earnings against the family's total
Tutor Hunt offers free tutor registration for online and in-person lessons. Its FAQ tells students that "their displayed rates include our fees and there are no other charges", so the platform's cut sits inside the number a family sees rather than beside it. We could not verify a single percentage that applies to every account, so the useful comparison is what you receive against what the family pays. Tutor Hunt FAQ
Its terms distinguish booking tutors from finder-fee tutors, and the distinction has teeth. For a booking tutor, collecting payment directly does not end the platform obligation: clause 6.11 says lessons must still be booked through Tutor Hunt, which continues collecting its commission from the student. Tutor Hunt booking terms
Worth a look when you want tutoring-specific search traffic and are comfortable running bookings through someone else's system.
Check before joining: which model your account is actually on. Registration is the first step, not the whole picture, and an older blog post describing a flat introduction fee may not describe your account.
4. Facebook groups: good for local adverts, where promotion is allowed
Relevant groups put you where families already talk. Search for your town, for school-age parent communities, and for the exams you actually teach.
Read the rules before you post. Administrators set their own, so permission to promote yourself in one group tells you nothing about another. If a rule is ambiguous, ask an admin rather than guessing. Meta's group rules guidance
A workable approach:
- Pick two or three groups you can genuinely keep up with.
- Watch for recent requests for a tutor in your subject and area.
- Reply openly as the tutor offering the service, never as a fake recommendation.
- Where promotion is allowed, include location or online format, level, price and the next step.
- Record which enquiries turned into paying students, so you can tell activity from results.
Use ordinary discussion posts for this. Do not assume Facebook Marketplace is an alternative route: Meta applies separate commerce rules to services. Meta services policy
Worth a look when you want a free channel to run alongside a directory profile. Its value depends on the group, its rules and your relevance to the request, not on its member count.
5. Google Business Profile: free, but only if you meet students in person
A Business Profile can put an eligible tutoring business on Google Search and Maps at no charge. The eligibility rule is where most tutoring advice goes wrong.
If you travel to students, a service-area profile may fit. Where students do not visit a business address, remove that address from public display and declare the area you actually cover. Google service-area guidance
Worth a look when face-to-face teaching is a real part of your business.
For entirely online tutors, put that effort into your own page, a suitable directory and relevant communities instead. Your website can still rank in ordinary search results with no Business Profile at all.
6. Bark: paid leads that need a spending limit
Bark sells credits, and you spend them to contact customers you choose: "Buy a credit pack and simply use the credits to contact the customers you're interested in." It states "No commission, no hidden fees" on the work you win, and credits are "valid for 3 months from the date of purchase". Bark seller pricing
Once hired, you contract with the customer directly. Bark professional terms
The trade is that you pay for a contact opportunity before knowing whether it becomes a student. Under Bark's ordinary credit-return rules, a customer going quiet or choosing someone else is not by itself a qualifying reason for a return. Any starter-pack guarantee runs on its own separate conditions. Bark credit-return rules
Worth a look when you can afford for the enquiries not to convert. Check subject, level, format, location, budget and availability before spending a credit, and measure students won rather than leads bought.
7. Your own website: the place everything else points at
Your own page is where you can explain how you teach, show honest evidence of your experience, and set out availability and process without a character limit or a house style.
It also gives referrals somewhere to land. What it cannot do is supply an audience. Publishing a page does not make anyone visit it.
Start with one page containing:
- The subjects, levels and exam boards you teach.
- Whether lessons are online, in person, or both.
- Your relevant experience and truthful qualifications.
- Your fee, lesson length and real availability.
- What happens in the first lesson.
- One clear way to ask a question or request a time.
Our guide to writing a private tutor profile turns those details into an introduction a parent can actually assess.
Worth a look when you want something that survives a platform changing its terms, closing its applications, or closing entirely. Both things happened in this market inside the last year.
What a family pays before they ever pay you
The most misleading word in tutoring marketplace comparisons is "free". Here is what a family faces each month just to reach a tutor on each channel, before a single lesson is paid for.
This matters for two practical reasons. A parent weighing a £39 subscription against your fee is doing arithmetic you never see, and a tutor who tells families "it is completely free" will be contradicted by the checkout page.
Where to start if you have zero students
These are suggested test plans, not promises of bookings.
| Your situation | Suggested starting combination | What to get right first |
|---|---|---|
| Local, face to face, little budget | Eligible Google Business Profile, one relevant Facebook group, one simple page | Accurate service area, subject and level, and one clear contact route |
| Online-only academic tutor | FindTutors or Superprof, plus your own focused page | A specific subject and exam offer, real availability, and what the first session covers |
| Language, music or another specialism | The matching Superprof or FindTutors category, plus one relevant community | That the category and audience genuinely match what you teach |
| Comfortable with platform bookings | Assess Tutor Hunt and its current onboarding | Your net earnings, the family's total price, and the obligations that continue after you meet |
| Money available for a real test | One source of direct enquiries plus a capped Bark test | A maximum acquisition spend and a way to track paying students |
If you have no previous clients, explain your actual relevant experience and show how you teach. Do not invent parent reviews. A short worked explanation or a clear lesson outline gives a family something concrete to judge.
For the wider growth plan, see how to get more tutoring students. Keep this page as the one that answers where to list.
What should a tutoring advert actually say?
A good advert answers the question a family is silently asking: can you teach this subject, at this level, in a format, at a price and at a time that works for us?
Most weak adverts fail on specificity rather than on writing quality.
Here is a template you can adapt for your own page or for a group that permits promotion. Replace every placeholder with accurate details.
[Subject] tutoring for [level] students in [area or online]
I help [type of learner] work on [specific learning need]. I cover [exam board or curriculum, where relevant], using [brief, concrete description of how you teach].
My relevant experience: [truthful qualification or teaching experience].
Lessons are [duration] and cost [price]. My current availability is [real days and times].
In the first session, we [what happens, and whether it is paid or free]. To ask a question or request a time, visit [your enquiry or booking link].
On marketplace adverts, use the platform's own contact and booking controls, and remove external contact details wherever the rules require it.
The first session then has to match what the advert promised. Our guide to running a tutoring trial lesson covers planning that next step.
Can you take a platform student off the platform?
This is where tutors get into genuine trouble, usually by applying advice written about one platform to a different one. Finding a family through a marketplace does not create a general right to bypass it, and the rules are not the same anywhere.
Is a channel worth what it costs?
Track four things per channel: cash spent, time spent, relevant enquiries, and new paying students. Only the last one pays your bills.
Cash acquisition cost per student = channel spend divided by new paying students from that channel.
Two habits make this measurement honest.
Count what is left, not what is charged. The lesson value in the calculator is the money that survives teaching time, preparation, travel and payment charges. Our tutor earnings calculator works the same arithmetic across a whole year of paid hours, weeks off and tutor-paid commission. It projects earnings before tax and other costs, and it does not know about lead purchases or a subscription the parent pays separately.
Price your time too. A free channel is not a free channel. If several hours of posting produce no relevant enquiries, review the audience or the advert before spending another evening on the same activity.
Test yourself on the fee rules
The four claims below are the ones repeated most often and wrongly in tutoring advice.
Marketplaces or your own website?
Both, in most cases, and for different jobs. A marketplace is somewhere people already search for tutors. Your own page is where independently generated enquiries land and where you can explain your business properly.
To reduce dependence on any single platform, and the last year in this market is a good argument for doing so:
- Publish a clear teaching offer of your own.
- Share it wherever promotion is permitted.
- Ask satisfied clients for genuine referrals and reviews.
- Record where every new enquiry came from.
- Compare cost and result before scaling any channel up.
For clients you found yourself, our guide to getting tutoring referrals and reviews covers building the next source of enquiries out of work you have already delivered.
Should your advert carry a booking link?
Yes, where the channel permits it and the destination gives a new family enough to act on. For a first contact, asking a question or requesting a time is often a better next step than committing to a paid lesson immediately.
A useful destination shows subject and level, fee and duration, available times, what the first session involves, and what happens after a request is submitted. If you teach children, make the parent or guardian's part in arranging the lesson explicit.
That is the gap Teamlilit fills, and it is worth being precise about which half of the problem it solves. It does not advertise you to a marketplace of prospective students. It handles what happens after someone has decided to contact you: a public booking page where a new student requests a slot you approve, an ask-a-question form on the same page that anyone can use with no account and that arrives as an enquiry in your list, and a booking check that refuses a slot clashing with your existing sessions or the student's. The approved lesson lands on your timetable and in the built-in classroom, with attendance and history attached to the student record.
For a walkthrough, read how to let students book tutoring lessons online. Once those lessons become a regular weekly commitment, keeping student records in one place is what stops the admin growing faster than the roster.
Your launch checklist
Work through this in order. Ticks are saved in your browser, so you can come back to it.
Frequently asked questions
Where can I advertise tutoring services for free in the UK?
Start with free tutor adverts on FindTutors or Superprof, free registration on Tutor Hunt, permitted organic posts in relevant Facebook groups, and Google Business Profile if your business is eligible. Free listing does not mean families face no platform fees or that every payment route is free: Superprof's UK Student Pass is £39 a month and FindTutors publishes a £19 a month Student Pass, both paid by the family on top of your lesson fee.
Which website is best for a new UK tutor?
A reasonable first test is one directory, FindTutors or Superprof, alongside a simple page for direct enquiries. If you teach face to face, add an eligible Google Business Profile. Choose by subject and working arrangements, then judge the channel on relevant enquiries and paid lessons rather than profile views. Tutorful is not accepting new tutor applications, so it cannot be your starting point today.
Which tutoring websites charge commission?
The models differ and the word commission hides most of the difference. Superprof deducts 10% only when you take the lesson payment through its own payment system, and nothing when you are paid directly. Tutor Hunt's displayed rate already includes its fee. FindTutors states it takes no lesson commission. Bark charges credits to contact a lead and no commission on the work. Always separate money deducted from your rate from fees the family pays separately.
Can an online-only tutor use Google Business Profile?
No. Google's eligibility guidelines require in-person contact with customers during stated hours and explicitly exclude online-only businesses. Teaching local students entirely over video does not satisfy that requirement. A tutor who actually travels to students may qualify as a service-area business, subject to Google's rules on hiding the address and declaring the area served.
Is it worth paying for tutoring leads?
It can be worth a capped test if you can afford the spend, the requests match what you teach, and you measure cost per paying student rather than cost per lead. Bark credits are valid for three months from purchase, and a customer choosing someone else is not by itself a qualifying reason for a credit return. Set the budget and the review point before you buy.
Do I need a website before advertising?
No. A directory profile or a permitted community post is a valid starting point. A simple page becomes useful once you want one destination that explains your subject, level, fee and availability, and that can receive enquiries you generated yourself. Build one page that answers real questions rather than delaying your launch for a large website.
Can I take a platform student off the platform?
It depends entirely on which platform introduced you. Superprof allows private payment arrangements after the introduction but restricts sharing contact details in the advert or first request. FindTutors leaves lesson payment between tutor and student from the start. Tutor Hunt's booking terms say a booking tutor must still book lessons through the site even when paid directly. Tutorful restricts bookings and payments for students it introduced, and its help pages describe a restriction running for six months after the latest booking. Finding a family through a platform does not create a general right to bypass it.
Pick two, and give them a review date
The mistake is not choosing the wrong website. It is choosing six, maintaining none of them, and having no idea eight weeks later which one produced anything.
Pick one directory and one free channel. Write one specific advert. Put a real page behind it. Then count paying students per channel at a date you set in advance, and let that decide what you do next.
Sources
- 1Tutor FAQ: free adverts, commission and lesson payment · FindTutorsUp to three free adverts, no tutor commission, payment arranged directly between tutor and student.
- 2Student terms and conditions · FindTutorsStudent Pass at £19 a month, automatically renewing, cancellable at least five days before renewal.
- 3Superprof charges and payments · Superprof UKFree to join and list, £39 a month Student Pass, 10% only on lessons paid through Superprof.
- 4Tutor and student FAQ · Tutor HuntFree registration, and displayed rates already include the site fee.
- 5Terms of service: bookings · Tutor HuntClause 6.11 on booking tutors continuing to book through the platform.
- 6Seller pricing · BarkCredit packs to contact customers, no commission on work won, credits valid three months.
- 7Eligible reasons for credit returns · BarkWhat does and does not qualify for a credit return.
- 8Business Profile eligibility guidelines · GoogleIn-person contact required; online-only businesses are excluded.
- 9Service-area businesses on Google · GoogleHiding the address and declaring the area served.
- 10Group rules and moderation · MetaAdministrators set their own rules, so permission varies group by group.
- 11Commerce policies for services · MetaServices are governed separately from Marketplace product listings.
- 12Tutor applications closed · TutorfulWe are no longer accepting new tutors.
- 13What if my student wants to pay me directly? · TutorfulRestriction on bookings and payments for introduced students.
- 14Closure notice · First Tutors UKAfter more than 20 years of trading, First Tutors has closed.
Prices, closure notices and policy wording were checked on 7 September 2026. Platforms change their terms, so open the source links before you commit to anything.



